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Privacy Policy

Last updated: September 2026

DABAIR respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how DABAIR collects, uses, stores and shares personal information when you visit www.dabairclo.com, create an account, purchase from us, sign up for marketing, contact us or otherwise interact with DABAIR.

DABAIR operates as a sole trader in the United Kingdom and is the data controller responsible for the personal information described in this Privacy Policy.

For privacy-related enquiries, contact:

Email: customercare@dabairclo.com
Website: www.dabairclo.com

1. INFORMATION WE COLLECT

Depending on how you interact with DABAIR, we may collect the following personal information:

Identity Information

This may include:

  • your name;

  • username or account details; and

  • other information you provide when creating a DABAIR account.

Contact Information

This may include:

  • email address;

  • telephone number;

  • billing address; and

  • delivery address.

Order Information

When you make a purchase, we may collect information including:

  • products purchased;

  • order number;

  • order value;

  • delivery method;

  • returns and exchanges;

  • order history; and

  • communications relating to your order.

Payment Information

Payments are processed through the payment methods available at checkout, which may include:

  • Wix Payments;

  • PayPal;

  • PayPal Pay Later;

  • Apple Pay; and

  • other payment methods that may become available through our checkout.

DABAIR does not generally receive or store your complete card details. Payment information is processed by the relevant payment provider in accordance with its own privacy and security practices.

Account Information

If you create a DABAIR account, we may process information associated with that account, including your contact details, order history and account activity.

Marketing Information

If you subscribe to DABAIR marketing, we may collect:

  • your name;

  • email address;

  • marketing preferences;

  • subscription status; and

  • information about your interaction with marketing communications.

Website & Technical Information

When you use our website, certain information may be collected automatically through cookies and similar technologies.

This may include information such as:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • pages viewed;

  • approximate location derived from technical information;

  • website interactions;

  • referring website or source;

  • shopping activity; and

  • advertising and conversion information.

We may use services such as Google and advertising platforms to help understand how visitors use DABAIR and measure the effectiveness of advertising.

2. HOW WE COLLECT YOUR INFORMATION

We primarily collect personal information directly from you when you:

  • place an order;

  • create a DABAIR account;

  • subscribe to our mailing list;

  • use our sign-up page;

  • contact customer care;

  • complete forms on our website;

  • request a return or exchange;

  • participate in a giveaway or promotion; or

  • otherwise provide information to us.

We may also collect information automatically through our website using cookies, analytics tools and similar technologies.

We may receive certain information from service providers that help us operate DABAIR, such as payment providers, website providers, delivery companies and advertising or analytics providers.

3. HOW WE USE YOUR INFORMATION

We may use your personal information to:

Process Orders

We use your information to:

  • process and confirm purchases;

  • take or facilitate payment;

  • prepare orders;

  • arrange delivery;

  • provide order updates;

  • process returns and exchanges;

  • issue refunds; and

  • provide customer service.

Manage Your DABAIR Account

We use account information to provide and maintain your customer account, including access to your order history and account features.

Communicate With You

We may use your contact details to respond to questions, provide customer support and communicate important information relating to your purchases or account.

Marketing

Where permitted, we may use your information to send you:

  • new-drop announcements;

  • early-access invitations;

  • product releases;

  • DABAIR news;

  • offers;

  • promotional codes;

  • competitions; and

  • other marketing communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe option contained within our emails or contacting us.

Improve DABAIR

We may analyse website and purchasing activity to understand how customers interact with DABAIR and to improve:

  • our website;

  • products;

  • collections;

  • customer experience;

  • marketing; and

  • business operations.

Advertising

We may use cookies and similar technologies to measure advertising performance and, where permitted, provide more relevant advertising.

This may include advertising through platforms such as:

  • Google;

  • Facebook and other Meta services;

  • Instagram; and

  • TikTok.

Depending on your choices and the technologies being used, these platforms may receive information about visits, interactions or purchases made through our website.

Security & Fraud Prevention

We may process information where reasonably necessary to protect DABAIR, our website and our customers from fraud, abuse, unauthorised transactions and security threats.

Legal Requirements

We may process or retain information where necessary to comply with legal, regulatory, accounting or tax obligations.

4. OUR LAWFUL BASES

Under UK data protection law, DABAIR must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

Contract

We process information where it is necessary to perform our contract with you.

For example, we need your name, delivery address and order details to fulfil and deliver an order.

Consent

Where required, we rely on your consent for activities such as certain marketing communications and non-essential cookies or advertising technologies.

Where we rely on consent, you may withdraw your consent at any time.

Legitimate Interests

We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

These interests may include:

  • improving DABAIR;

  • providing customer service;

  • protecting our business from fraud;

  • understanding business performance; and

  • maintaining the security of our website.

Legal Obligation

We may process information where necessary to comply with a legal obligation, including applicable tax, accounting, consumer-protection and regulatory requirements.

5. EMAIL MARKETING

You may choose to subscribe to DABAIR marketing through our website.

Marketing communications may include information about:

  • new collections;

  • product drops;

  • early access;

  • restocks;

  • promotions;

  • discounts;

  • giveaways; and

  • DABAIR news.

Our email marketing is currently managed through Wix.

You can unsubscribe from marketing communications at any time by selecting the unsubscribe link contained in our emails.

You can also contact:

customercare@dabairclo.com

Transactional messages concerning your orders or account are separate from marketing communications and may still be sent where necessary.

6. COOKIES & ANALYTICS

DABAIR uses cookies and similar technologies.

Some cookies are necessary for our website to function. Others may help us:

  • understand website traffic;

  • remember preferences;

  • operate shopping and account features;

  • analyse customer behaviour;

  • measure advertising performance; and

  • deliver relevant advertising.

Our website is operated using Wix and Google services are connected to the website for analytics and/or related website measurement purposes.

Advertising technologies associated with platforms such as Google, Meta/Facebook/Instagram and TikTok may also be used.

Where consent is legally required for non-essential cookies or similar technologies, we will seek that consent through the website's cookie controls.

You can use the cookie settings available on our website to manage your choices where applicable.

7. WHO WE SHARE INFORMATION WITH

DABAIR does not sell your personal information.

We may share information with trusted organisations where necessary to operate our business.

Wix

Our website, online store, customer accounts, checkout and email marketing are operated using Wix services.

Information you provide through the website may therefore be processed through Wix.

Payment Providers

Information necessary to process transactions may be shared with the payment provider selected at checkout.

This may include providers such as:

  • Wix Payments;

  • PayPal;

  • PayPal Pay Later; and

  • Apple Pay.

Delivery Companies

For UK orders, relevant delivery information may be shared with delivery providers including:

  • Evri;

  • Royal Mail;

  • DPD; and

  • another appropriate delivery provider selected at the time your order is dispatched.

We only share the information reasonably necessary to deliver your order, such as your name, delivery address and relevant contact information.

Fulfilment Partners

For certain international orders, information necessary to fulfil and deliver your purchase may be provided to an international fulfilment centre or fulfilment partner.

This may include:

  • your name;

  • delivery address;

  • contact details; and

  • information about the products in your order.

Analytics & Advertising Providers

Where applicable and subject to your cookie choices and applicable law, information may be processed by analytics and advertising providers including Google, Meta/Facebook/Instagram and TikTok.

Professional & Legal Services

Where necessary, we may disclose information to professional advisers, regulators, law-enforcement authorities, courts or other organisations where required or permitted by law.

8. INTERNATIONAL DATA TRANSFERS

DABAIR operates from the United Kingdom but sells and delivers products internationally.

Some of the companies that provide services to DABAIR may process personal information outside the United Kingdom.

In particular, international fulfilment may require information such as your name, address and contact details to be provided to fulfilment and delivery partners in another country.

Some technology, payment, analytics and advertising providers may also process information internationally.

Where UK data protection rules relating to international transfers apply, we will take appropriate steps required by applicable law to protect personal information. This may include relying on applicable adequacy regulations, approved contractual safeguards or another legally permitted transfer mechanism.

9. HOW LONG WE KEEP INFORMATION

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, fraud-prevention and customer-service requirements.

Different information may therefore be retained for different periods.

Order and transaction information may need to be retained for longer periods to comply with accounting, tax and legal obligations.

Account information may generally be retained while your account remains active and for an appropriate period afterwards.

Marketing information may be retained until you unsubscribe or otherwise withdraw your consent, subject to retaining limited information where necessary to record and respect your opt-out.

We periodically review the information we hold and delete or anonymise information when it is no longer reasonably required.

10. SECURITY

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

DABAIR uses established third-party platforms and payment providers to operate important parts of our website and checkout.

However, no internet-based system can guarantee absolute security.

You are responsible for keeping your DABAIR account password and login details confidential.

If you believe your DABAIR account has been compromised, contact us as soon as possible.

11. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances and applicable law, you may have rights concerning your personal information.

These can include the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of processing in certain circumstances;

  • object to certain uses of your personal information;

  • request transfer of certain information to you or another organisation;

  • withdraw consent where processing is based on consent; and

  • complain about how your information has been handled.

These rights are not absolute and may be subject to legal exceptions.

To exercise a privacy right, contact:

customercare@dabairclo.com

We may need to verify your identity before completing a request.

12. MARKETING PREFERENCES

You are in control of whether you receive direct marketing from DABAIR.

You can unsubscribe from marketing emails using the unsubscribe link provided in our emails.

You may also contact us at:

customercare@dabairclo.com

Unsubscribing from marketing will not prevent us from sending communications necessary to fulfil an order, administer your account, process a return or provide important service information.

13. CHILDREN'S PRIVACY

DABAIR sells clothing to a broad audience.

Our website and services are not specifically designed to collect personal information from young children independently.

Where applicable law requires parental or guardian consent for particular data-processing activities involving a child, we will take appropriate steps to comply with those requirements.

14. SOCIAL MEDIA

DABAIR operates accounts on platforms including:

  • Instagram;

  • TikTok; and

  • Facebook.

If you interact with DABAIR through a social-media platform, that platform may process information about you independently in accordance with its own privacy policy.

Information you intentionally provide to DABAIR through social media may also be used to respond to messages, provide customer support or administer promotions and giveaways.

15. GIVEAWAYS & COMPETITIONS

If you enter a DABAIR giveaway or competition, we may process information required to administer the promotion.

This may include your:

  • name;

  • social-media username;

  • email address;

  • contact information; and

  • delivery details if you win.

Additional privacy information or terms may be provided for individual promotions where necessary.

16. ACCOUNT DELETION

If you have created a DABAIR customer account and would like it deleted, contact:

customercare@dabairclo.com

We may retain certain transaction or order information where necessary to comply with legal, accounting, tax, fraud-prevention or other legitimate requirements.

17. COMPLAINTS

If you have concerns about how DABAIR handles your personal information, please contact us first so that we can investigate your concern.

Email: customercare@dabairclo.com

If you are in the UK, you also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data-protection regulator.

You can find information about making a complaint through the ICO's official website.

18. THIRD-PARTY WEBSITES

Our website may contain links to websites or services operated by other organisations.

DABAIR is not responsible for the privacy practices of independent third-party websites.

We recommend reviewing the privacy policy of any external website you visit.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to:

  • our website;

  • the services we use;

  • our business operations;

  • how we process personal information; or

  • applicable laws and regulations.

When appropriate, the updated date at the top of this Privacy Policy will be changed.

Where a change materially affects how we use personal information, we will take appropriate steps to bring that change to your attention where required.

20. CONTACT DABAIR

If you have questions about this Privacy Policy, how DABAIR uses your information or you wish to exercise a data-protection right, contact:

DABAIR

Email: customercare@dabairclo.com
Website: www.dabairclo.com

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