DABAIR
DABAIR is an independent British streetwear label founded in 2023 by Tommy Daly in the North West of England. It makes heavyweight pieces with a modern Western edge: oversized cuts, cowboy and cowgirl graphics, and vintage-inspired, cinematic imagery, sold direct at dabairclo.com. The AW27 season comes in three drops: Western pieces and trucker caps in September, jackets and tracksuit bottoms for winter on 30–31 October 2026, and a racing-themed drop in November.
Our
Story
Get to Know Us
DABAIR was started in 2023 by founder Tommy Daly, who has built the label on his own from the North West of England.
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Western and Americana influences have always been part of my life, even before I really understood them as a style. Growing up, music and films were constantly around me, from listening to bands like Nickelback with my family to watching films featuring icons like James Dean. I think that naturally shaped my appreciation for the culture, storytelling and attitude behind Americana.
As I've got older, my own music taste has developed, with artists like Zach Bryan and Buffalo Traffic Jam becoming some of my favourites. There's something about the rawness, authenticity and freedom of that world that I've always connected with.
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Building DABAIR has been a completely hands-on journey from day one. I've built the brand independently, taking on everything from designing each collection and sourcing materials to sampling, organising photoshoots, building the website, marketing and packing every order. It's meant learning things I never imagined I'd need to know, making mistakes along the way and constantly figuring things out as I go. There have been plenty of challenges, but seeing something that started as an idea turn into a physical product that people genuinely want to wear makes it all worthwhile.
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Before DABAIR, my background was actually in cyber security, but I have always had a love for fashion. I've always wanted to create something of my own, something that reflects who I am and what I believe in. I always use to believe you needed to have loads of money to create anything like this. The phrase "Made for Better" goes beyond clothing. It's personal to me and represents the idea that regardless of where you come from or what you've been through, you can always work towards something better. I've had my own challenges along the way, and that mentality has played a big part in why I started DABAIR and why I continue to push it forward.
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"DABAIR is about creating more than just clothing; it's about combining individuality, culture and timeless style with the belief that we're all made for something better.".
MADE FOR BETTER
Made for Better is the idea behind DABAIR: making more than clothing, and building a community around connection, progression and doing things better.
AW26 Sep Release
September's collection embraced DABAIR's Western influences, drawing inspiration from cowboy culture, vintage Americana and the rugged individuality of the Wild West. The drop blended these timeless references with contemporary streetwear, keeping the Western aesthetic subtle yet distinctive.